Business Media (Introductory, Intermediate & Advanced)

Business Media is an interdisciplinary course that merges creativity with entrepreneurship by combining modules from the Media Design & Communication (MDC) and Business, Administration, Finance & Information Technology (BIT) clusters of Alberta Education’s programs of study. This course provides students with hands-on experience in launching and managing a media-based business while developing essential branding, marketing, and design skills.

What You’ll Learn:

  • The fundamentals of media design, including graphic design, photography, videography, and digital content creation.
  • Business planning, financial management, and marketing strategies for launching a media-based company.
  • Brand identity development, including logo design, messaging, and digital presence.
  • Professional production techniques to create high-quality media products.
  • E-commerce strategies for pricing, selling, and distributing products.

Project-Based Learning:
Throughout the course, students will conceptualize, create, and brand their own media design business, culminating in the production and sale of professional-quality products. They will gain real-world experience in entrepreneurship, from business ideation to product launch.

Who Should Take This Course?
Business Media is ideal for students interested in graphic design, digital marketing, video production, photography, and entrepreneurship. Whether you dream of starting your own creative business or simply want to enhance your design and business skills, this course provides the tools and experience to bring your ideas to life.

By the end of the course, students will have built a personal brand, developed a portfolio of work, and gained valuable experience in running a media-based business.

IT Essentials

The IT Essentials courses offered will provide students with the opportunity to gain knowledge, experience and practical skills in the areas of computers, software, and networks. Most of the teaching is done with personal instruction from industry experts as the student works through projects. As new technologies emerge in industry, the training offered will evolve. Through learning and experience in management and computer sciences, students will become aware of related career opportunities in this field.

This course is offered on Thursday evenings from 6:00 - 9:00 pm.